Rita's First Day of Spring Multi-City Content Capture

Project overview

Every year, Rita's Italian Ice celebrates the arrival of spring with their annual "First Day of Spring" (FDOS) event, giving away free Italian Ice at all locations. For their 2023 FDOS, they wanted to capture the vibrant energy and community engagement of the event at 25 stores across the entire East Coast. The primary goal: build a robust internal media library of photos and b-roll for future internal and external marketing initiatives.

Rita's hired Vega Productions to lead a multi-city effort, ensuring high-quality content capture while managing logistical and legal requirements.

Challenges

• Coordinating content capture across 25 store locations in 4 distinct regions: Philadelphia, the New Jersey Shore/South Jersey, the Baltimore area, and Tampa Bay/St. Petersburg, Florida.
• Ensuring all captured individuals signed waivers/releases per legal requirements.

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Solution

Vega Productions activated its extensive contractor network to form five highly skilled teams, each tailored to their assigned region. Teams included at least one videographer, photographer, and a production assistant to facilitate waiver collection and customer organization

Rolando Vega acted as lead producer and built and briefed the teams on timelines, travel logistics, and deliverables to capture vibrant, dynamic footage and photos that showcased the community spirit and excitement of FDOS. All the photo and video deliverables were consolidated and organized into a comprehensive, easy-to-navigate media library for the Rita's team.

Results

• A well-polished and organized media library of over 2,000 high-quality photos and 8+ hours of b-roll footage capturing joyful moments from customers and employees across all locations.
• 100% Compliance with legal requirements, with signed waivers/releases collected for all individuals featured.